Monday, 22 October 2012 10:00

Lucky Kat World and Retro Bill to Release Live Action/Animation DVD to Help Prevent Bullying: The 7 RIGHT ONs of Good Character

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For immediate release
Contact: Scott Kelly, Black Dog Promotions

Retro Bill / Lucky Kat World DVD Project Los Angeles, CA Lucky Kat World and North America’s leading Kindergarten – 12th grade motivational speaker, Retro Bill, have recently partnered to release a combination live action/animation DVD The 7 RIGHT ONs of Good Character. This highly anticipated video is available for purchase at award winning children’s “edutainment” site

Lucky Kat World’s plucky characters, Lucky Kat and Lexie Kat, shine alongside Retro Bill in the high-energy, attention-grabbing video that blends Retro Bill’s signature fast paced live action with animation. Together, the team illustrates the seven elements of good character; how to use these traits to navigate everyday situations and the importance of a positive attitude, owning their actions and never giving up! Practicing these traits help kids to refrain from bullying, respond to bullying, and make positive life choices:

Golden Rule

Own It!
Never Give Up!

In his trademark upbeat and high-energy style, Retro Bill moves between the worlds of live action and animation with Lucky & Lexie. Together, they bring to life The 7 RIGHT ONs of Good Character.

According to Retro Bill, “When I met the team at Lucky Kat World it was creative kismet. We each deliver the same message of self-empowerment to children, and it’s always been my dream to blend live action with animation. I think parents, teachers, coaches and mentors alike will find the tools we offer to be helpful in their continued effort to promote self-esteem, safety and cooperation in kids!”

Retro Bill - the alter ego of writer, producer and director Bill Russ - delivers a powerful message to children across the nation - dreams do come true. Taking his high-energy anthem on the road some 300 days each year across the U.S. and Canada, Retro Bill speaks to millions of children and parents about physical and online safety, bullying, and self-esteem.

“The epidemic of bullying across our communities and schools has rightfully garnered national attention. We believe building strong character in our children is the first step in prevention, and Retro Bill’s unique style connects with kids in a meaningful way. He never patronizes them, and instead illustrates how to enlist help and embrace their own better instincts to stay safe and healthy,” said Lucky Kat World’s Tammy Schroeder.


Lucky Kat is an edutainment gaming and video website designed to entertain children in a safe and creative environment. Reinforcing fundamental academics based on educational Standards, the activities and games featured on Lucky Kat empower critical thinking skills in children ages 5 - 11. Kids are encouraged to unleash the power of their imaginations and create video content to share with other Lucky Kat fans. In 2012, Lucky Kat was awarded the coveted Parent Tested Parent Approved (PTPA) seal of approval and Mom’s Choice Award. Visit Lucky Kat World online at

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